Singapore Ranked Sixth Top City Brand World Brand Finance Global City Index
According to the latest Brand Finance Global City Index, Singapore has emerged as the sixth-highest ranked city in terms of branding. This index, published by London-based brand evaluation and strategy consultancy, Brand Finance, measures cities based on their brand power and perceptions.
The results of the latest index are based on a worldwide survey conducted in September, which gathered responses from 15,000 individuals in 20 countries. The respondents were tasked with ranking 100 cities according to various key performance indicators, such as how desirable they are to live, work, study, visit, retire, and invest in.
In addition to these performance indicators, the survey also asked participants to associate particular attributes with each city. They were given a list of 45 attributes grouped into seven pillars, including Business & Investment and Culture & Heritage.
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Singapore’s overall ranking was significantly boosted by its performance in the business and investment pillar, where it secured the third position globally. Under this pillar, respondents evaluated factors such as the ease of doing business, the strength of the economy, and the city’s support for start-ups. Singapore also scored highly in terms of low crime and violence.
Alex Haigh, the managing director for Asia Pacific at Brand Finance, points out that Singapore is the “crown jewel” of the ASEAN region when it comes to city branding. He emphasizes that Singapore’s strong performance in economic expansion, investment appeal, and world-class infrastructure solidifies its position as a premier global financial center.
Globally, London retains its top spot as the world’s leading city brand, followed by New York, Paris, Tokyo, and Dubai. Singapore’s impressive ranking cements its position as a key player in the global city branding landscape.
