Tan Hong Boon Launches Alpsedge Real Estate Partners Brilliance Capital Strategic Alliance

Watten Hill condo development in District 11 sees strong take-up during CNY weekendShow MoreAfter a successful 12-year run as the executive director of capital markets at JLL, Tan Hong Boon has decided to venture out on his own and has launched AlpsEdge Real Estate, a boutique real estate advisory firm. Carin Puah, a senior director at JLL, has joined Tan as a co-founder.Established on September 1, AlpsEdge specializes in investment sales of buildings, land, and collective sales, as well as providing advisory services on the technical aspects of development and redevelopment. Prior to joining JLL, Tan was the deputy managing director of Credo Real Estate, renowned for its collective sales and capital market transactions. The firm was acquired by JLL in 2012.Read also: Watten House appeals with spacious, luxurious homesOne of the recent en bloc sales brokered by Tan at JLL was the $550.8 million sale of Watten Estate Condominium (now the upcoming Watten House) in October 2021 (Photo: Samuel Isaac Chua/EdgeProp Singapore)Tan has a proven track record of landmark deals in the Singapore real estate market. One of his biggest achievements was brokering the record-breaking $1.3388 billion sale of the former Farrer Court (now d’Leedon) in 2007. He also helmed the $906.7 million sale of the former Amber Park and the $629 million sale of Florence Regency (now The Florence Residences) in 2017.More recent en bloc deals handled by Tan include the $550.8 million Watten Estate Condominium (the upcoming Watten House) in October 2021, the $650 million acquisition of Peace Centre and Peace Mansion (now the upcoming One Sophia and The Collective at One Sophia) in December 2021, and the $538 million sale of the former Shenton House in 2023. Over the course of his career, spanning over two decades from Credo to JLL, he has brokered over $10 billion worth of deals.Launching AlpsEdge provides Tan with greater flexibility in structuring deals. According to him, “It will be less compartmentalised and we will be able to serve clients more holistically – advising on asset repositioning, leasing, or property management if required – while building deeper relationships.”Puah, who has two decades of experience in investment sales at JLL and Credo, has transacted nearly $4 billion worth of deals. Her portfolio includes the en bloc sale of Watten Estate for $550.8 million in 2021, as well as the sale of Shenton House for $538 million and the Good Class Bungalow at 81 Dalvey Road for $93.9 million in 2018.Tan and Puah handled the collective sale of the former Shenton House for $538 million (Photo: Samuel Isaac Chua/EdgeProp Singapore)AlpsEdge has also formed a strategic alliance with Brilliance Capital, founded in 2020 by Sammi Lim, formerly of CBRE’s capital markets team. With a career spanning over 20 years, Lim has handled transactions exceeding $10 billion; from a solo entrepreneur, she has grown Brilliance Capital into a team of 23 agents and four support staff. The firm’s landmark deals include the $220 million sale of Yew Tee Point in 2021, as well as sales of carparks at Parklane Shopping Centre ($16.18 million), People’s Park Complex ($39.33 million), and Bukit Timah Plaza ($32.58 million). In 2024, they brokered the en bloc sale of the last kampong house in Geylang for $6.5 million.Read also: Final units at Perfect Ten and Pasir Ris 8 sold Collaboration in dealsRegarding the partnership, Lim says: “AlpsEdge brings a sharp institutional lens and capital markets acumen that complements our strength in private client advisory.” AlpesEdge and Brilliance Capital will continue to pursue their own mandates and collaborate on select projects. Their first joint assignment is the portfolio sale of 22 strata-titled units at Hexacube (see “Portfolio of 22 freehold strata shops and offices at Hexacube for sale at $38 mil”), with more in the pipeline.Tan believes that the alliance will enable both firms to combine expertise across institutional and private markets, spanning cross-border investments and complex deal structures. He adds, “Together, we can deliver solutions across a broader spectrum of asset classes and client needs.”Read also: Private home prices up 1.5% q-o-q in 1Q2024, transactions down 20%: URA flash Watten House is 74% sold since its official launch on March 2Watten House: Tranquillity on the hillWatten Hill condo development in District 11 sees strong take-up during CNY weekend

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After 12 years as executive director of capital markets at JLL, Tan Hong Boon has launched AlpsEdge Real Estate, a boutique real estate advisory firm that he co-founded with former colleague Carin Puah, a senior director at JLL. The company, which specializes in investment sales and advisory services on the technical aspects of development and redevelopment, was established on Sept 1.Tan had previously served as the deputy managing director of Credo Real Estate, a renowned firm for its collective sales and capital market transactions. JLL had acquired Credo in 2012.Over the years, Tan had an impressive portfolio of transactions, including the record-breaking $1.3388 billion sale of the former Farrer Court (now d’Leedon) in 2007. His recent en bloc deals include the $550.8 million Watten Estate Condominium (the upcoming Watten House) last year and the $650 million acquisition of Peace Centre and Peace Mansion (now the upcoming One Sophia and The Collective at One Sophia) in December. He has brokered over $10 billion worth of deals throughout his two-decade career.Read also: Watten House appeals with spacious, luxurious homesTan’s new company will offer him more flexibility in structuring deals. “It will be less compartmentalised,” he says. “We’ll be able to serve clients more holistically — advising on asset repositioning, leasing, or property management if required — while building deeper relationships.”Puah, who has two decades of experience in investment sales at JLL and Credo, has also joined AlpsEdge as a co-founder. She has transacted nearly $4 billion worth of deals, including the en bloc sale of Watten Estate for $550.8 million and the sale of the Good Class Bungalow at 81 Dalvey Road for $93.9 million.Furthermore, AlpsEdge has formed an alliance with Brilliance Capital, a real estate advisory firm that Sammi Lim founded in 2020. Lim, who previously worked at CBRE’s capital markets team for 20 years, has handled transactions exceeding $10 billion. Brilliance Capital has grown from a solo entrepreneur operation to a company with 23 agents and four support staff. Its recent deals include the sale of Yew Tee Point for $220 million, as well as carparks at Parklane Shopping Centre ($16.18 million), People’s Park Complex ($39.33 million), and Bukit Timah Plaza ($32.58 million).Furthermore, Brilliance Capital is active in bespoke sales, ranging from luxury bungalows and apartments to conservation shophouses and strata-titled portfolios. With the strategic alliance in place, AlpsEdge and Brilliance Capital will continue to pursue their own mandates and collaborate on select projects. Their first joint assignment is the portfolio sale of 22 strata-titled units at Hexacube (see “Portfolio of 22 freehold strata shops and offices at Hexacube for sale at $38 mil”), with more in the pipeline.Tan states that the alliance will enable both firms to combine expertise across institutional and private markets, spanning cross-border investments and complex deal structures. “Together, we can deliver solutions across a broader spectrum of asset classes and client needs,” he says.Read also: Private home prices up 1.5% q-o-q in 1Q2024, transactions down 20%: URA flash Watten House is 74% sold since its official launch on March 2Watten House: Tranquillity on the hillWatten Hill condo development in District 11 sees strong take-up during CNY weekend

Tan Hong Boon, former executive director of capital markets at JLL, has launched a boutique real estate advisory firm, AlpsEdge Real Estate, together with his former colleague Carin Puah, a senior director at JLL. Established on Sept 1, the firm specializes in investment sales, advisory services, development, and redevelopment. Tan, who had previously served as the deputy managing director of Credo Real Estate, retired from JLL after a 12-year tenure. Tan has brokered some of Singapore’s most high-profile transactions in over two decades from Credo to JLL with a total sales value exceeding $10 billion, which includes the record-breaking $1.3388 billion sale of the former Farrer Court in 2007. His recent en bloc sales include the $550.8 million Watten Estate Condominium, the $650 million acquisition of Peace Centre and Peace Mansion, as well as the $538 million sale of the former Shenton House in 2023. At the same time, he also transacted multiple residential and commercial deals, including HDB blocks and private residential landed houses. Tan’s expertise provides him greater flexibility in structuring deals for his clients. “It will be less compartmentalized,” he says