Portfolio 16 Freehold Retail Units Crown Centre Market 338 Mil

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The iconic Crown Centre, situated at 557 Bukit Timah Road, is a prestigious freehold mixed-use development offering strata retail and office space on the first two levels, and luxurious apartments above. Located in highly sought-after District 10, this prime development is surrounded by upscale landed housing, making it an ideal investment opportunity.For the first time in 13 years, Brilliance Capital, the exclusive marketing agency, has launched a portfolio of 16 strata retail units on the ground floor for sale via expression of interest (EOI). This is a rare opportunity to own a significant share in Crown Centre, and the EOI closes on September 23, so interested parties should act quickly.”Crown Centre is truly a unique property, with three prominent frontages along Bukit Timah Road, King’s Road, and Queen’s Road,” explains Sammi Lim, founder and executive director of Brilliance Capital. “It’s like an island site, and being located in District 10, it doesn’t get better than that.”The 16 strata retail units on the ground floor are fully leased out to an impressive range of tenants, including popular fast food chains such as Domino’s Pizza, Popeyes, and Pizza Hut, as well as reputable enrichment centres such as PBL Academy, The Pique Lab, and Kelly Academy Chinese Tuition. Other services include Kiyo pet groomers, Hi-Tech dry cleaning and laundry, and Eliza hair studio — making Crown Centre a one-stop destination for all your daily needs.Read also: Daughter of UOL Group CEO buys unit at UpperHouse, Orchard BoulevardAdvertisementAdvertisementThe investment offers a steady and stable rental income, and the buyer will also have significant influence over the property’s long-term management and strategic direction. In the event of a collective sale in the future, the buyer’s 30.5% share in the development will give them a strong say in the decision-making process.The seller, Best Reward, is part of Far East Flora Holdings, a reputable company that deals in wholesale and retail flower and plant distribution across Singapore, Hong Kong, Malaysia, and online. The group also has a division specializing in interior landscaping, known as O2Plants.Best Reward purchased all 19 ground-floor units in November 2013, which accounted for 39.7% of the development’s share value at the time. In recent years, two small internal units on the first level have been sold — #01-08 (323 sq ft) in 2018 and #01-09 (215 sq ft) in 2024. The largest unit on the ground floor — #01-03 at 1,245 sq ft — is not part of the current portfolio for sale. It is currently leased to Burrata Joy & Gustavo Lapasta Bukit Timah, an authentic Italian restaurant.At Crown Centre, the buyer will be the single largest owner, with significant influence over long-term management and strategic direction (Source: EdgeProp Inspector)Rising demand for prime, freehold assetsLim points to the recent $84 million sale of seven ground-floor strata retail units at Holland Road Shopping Centre as an example of the rising demand for commercial properties with prominent street frontage. The units were sold to CS Fresh supermarket, and the sale also included the carpark in the basement. Lim had previously brokered the sale of these same units in 2016, to the family of Macau property tycoon Loi Keong Kuong for over $61 million ($4,976 psf), based on a strata area of 12,260 sq ft.In the vicinity of Crown Centre lies Coronation Shopping Plaza, a freehold mixed-use development that saw a third-level strata retail unit of 377 sq ft change hands for $1.795 million ($4,765 psf) in December 2024. Similarly, the last recorded transaction of a shop unit on the ground floor of King’s Arcade, another low-rise mixed-use development in the area, was in 2010 for a unit of 2,379 sq ft that changed hands for $3 million ($1,261 psf).At King’s Arcade, the last recorded transaction was in 2010 for a unit of 2,379 sq ft that changed hands for $3 million ($1,261 psf) (Source: EdgeProp Inspector)Connectivity, foot trafficIn addition to its prime location in District 10, Crown Centre boasts excellent connectivity, with easy access to MRT stations such as Botanic Gardens (an interchange for the Downtown and Circle lines) and Tan Kah Kee (Downtown Line). The Pan-Island and Bukit Timah Expressways are also in close proximity, making it easy to get to other parts of Singapore.Due to its location in an upscale residential area, Crown Centre enjoys a steady stream of high-quality foot traffic from residents, students, and staff from nearby schools such as Nanyang Primary School, Raffles Girls’ Primary School, Hwa Chong Institution, and National Junior College.Tenant mix at Crown Centre includes popular F&B tenants, enrichment centres, hair and beauty salons, and other services, making it a one-stop destination for all your daily needs.While commercial properties in Bukit Timah are highly sought after for their prime location, Lim notes that there is limited retail competition in the immediate vicinity, which has resulted in consistently high occupancy rates and resilient rental yields. This makes Crown Centre an attractive investment option for retail investors.In addition to its current appeal, Crown Centre also has promising future growth prospects, thanks to the upcoming Bukit Timah Turf City redevelopment that is expected to add 15,000 to 20,000 new homes alongside green corridors, cycling paths, and community amenities. This transformation is likely to boost demand for retail and F&B offerings at Crown Centre, making it an even more lucrative opportunity to invest in commercial real estate in Bukit Timah.”Crown Centre presents a unique opportunity to own part of a prestigious and iconic development in the highly sought after District 10,” Lim concludes. “With limited retail competition, high-quality foot traffic, and promising future growth prospects, this is a highly attractive investment opportunity for both local and foreign investors.” Don’t miss the chance to own a share of Crown Centre’s prime ground-floor retail units and enjoy a steady rental income and potential for future growth. The EOI closes on September 23, so submit your offer today.

Crown Centre, a prime freehold mixed-use development situated at 557 Bukit Timah Road, is currently offering the rare opportunity to invest in a portfolio of 16 strata retail units on the ground floor. The building, located in District 10 and surrounded by upscale landed housing, comprises strata retail and office space on the first two levels, with luxurious apartments above.”Crown Centre is like an island site, with prominent frontages along Bukit Timah Road, King’s Road, and Queen’s Road,” explains Sammi Lim, founder and executive director of Brilliance Capital. “It’s a prime location in the highly sought-after District 10, and the development presents a unique opportunity to own part of this prestigious and iconic property.” The portfolio is being exclusively marketed by Brilliance Capital, and the expression of interest (EOI) closes on September 23, 2025.Read also: Daughter of UOL Group CEO buys unit at UpperHouse, Orchard BoulevardAdvertisementAdvertisementThe 16 strata retail units on the ground floor are fully leased out to a diverse range of tenants, including popular fast food chains such as Domino’s Pizza, Popeyes, and Pizza Hut, enrichment centres like PBL Academy, The Pique Lab, and Kelly Academy Chinese Tuition, and service providers such as Kiyo pet groomers, Hi-Tech dry cleaning and laundry, and Eliza hair studio. This diverse mix of tenants has ensured a steady rental income, making Crown Centre an ideal investment opportunity.The buyer will also have a strong say in the property’s long-term management and strategic direction, particularly in the event of a collective sale, as the portfolio represents about 30.5% of the development’s share value. “Acquiring these units will make the buyer the single largest owner in Crown Centre, with a significant influence over its long-term management and strategic direction,” says Lim.The seller, Best Reward, is part of Far East Flora Holdings, a major wholesaler and retailer of flowers, plants, and accessories, with operations in Singapore, Hong Kong, Malaysia, and online. The group also specializes in interior landscaping through its O2Plants division. The various tenants on the first level of Crown Centre (Source: EdgeProp Inspector)The current portfolio for sale is the first time these units have been launched in the last 13 years, and they have a total strata area of 5,942 sq ft. It carries a guide price of $33.8 million, which translates to $5,688 psf. The seller’s official purchase price has not been disclosed; however, it was launched for sale the previous year (November 2024) with an indicative price of $32 million ($4,000 psf).Building highlightsTo date, Crown Centre is the single largest strata retail and office development on Bukit Timah Road. It boasts a gross plot ratio of 3.0 and features a prominent frontage along Bukit Timah Road, as well as King’s Road and Queen’s Road. The various tenants include popular fast food chains, enrichment centres, service providers, and more industries, making Crown Centre a one-stop destination for all your daily needs.Read also: UOL-SingLand moves nearly 54% of units at UpperHouse at Orchard Boulevard on launch day at $3,350 psfAll the units are leased, with F&